Like other search engines, Yandex rewards content that provides the most relevant and comprehensive answers to search queries. Content Is KingĪlthough content is king on pretty much every search engine, including Google, Yandex takes the importance of content to the next level. Geo-independent searches provide search results that could be useful to anyone, no matter the location. Geo-dependent searches concentrate on products or services that are localised. They sort searches into two different categories. Yandex places much more importance on location than other search engines. While optimising for Yandex differs from Google, some of the processes overlap and will benefit your site’s rankings across other search engines too. Optimising for Yandex as opposed to Google requires a different thought process and the application of different SEO strategies. The increasing popularity of Yandex and continual growth means you should consider implementing some targeted SEO tactics so your web pages begin to rank. com site for an English speaking audience. com Version of the SiteĬontinuing to grow out from its home country Russia, Yandex created a. Yandex continues to grow in popularity in nations outside of Russia. Not only will you be able to target Russia but you’ll be able to optimise you web pages to reach users in other countries too. While Yandex is predominantly used in Russia, it’s also a popular search engine in other countries like Belarus, Kazakhstan, Turkey and Ukraine. Ranking well on Yandex will give your product or service a lot more visibility within Russia. If you need to target a Russian market, optimising your web pages for Yandex will help you access your target audience. Here are some of the most compelling reasons why you should optimise for Yandex: 1. While achieving a solid Google SEO strategy always has to be the priority, optimising your web pages for Yandex will increase your organic traffic from particular sources.Īlthough you may not have heard of Yandex previously, it’s actually currently the fifth most popular search engine in the world.Įven if it doesn’t form the majority of your SEO strategy - Google always should - it’s still a good idea to consider Yandex and other search engines. There’s a choice to set up Yandex as the default search engine and many users choose to do this. Yandex grew in popularity when Russian Android phones decided to no longer use Google as a default search engine in 2017. Yandex has the ability to interpret the language and provide relevant search results in a way that Google can’t. With a different alphabet, Russian is very different from English. Yandex’s popularity can be understood due to the fact that it’s specifically designed for the Russian language. Offences like keyword stuffing are taken much more seriously by Yandex.Yandex has fewer Webmaster tools than Google.Often your domain needs to be older with lots of examples of recent valuable content for it to rank well. Domain age and creation date play a more significant role in ranking well on Yandex.Adding relevant comprehensive content is an essential tactic on Yandex. Fresh-on page content is more important to Yandex.You’ll need a little more patience when it comes to seeing ranking improvements and general progress. Generally, sites are crawled at a slower rate than Google. Changes to rankings often take longer to appear.While link building is still important, it’s more about passing relevant organic traffic to your site as opposed to proving your site’s authority or trustworthiness. Backlinks are not such a strong ranking feature on Yandex when compared to Google.Creating highly engaging and relevant content is also imperative for increasing dwell times. To perform well in Yandex rankings, pages need to optimise for search intent. Although Google also takes this into account, this is a critical factor for ranking well on Yandex. User behaviour such as dwell time is a key ranking factor for Yandex.While it’s easier to rank local businesses, attempting to rank a site nationally would likely be a bigger challenge. This means people in different locations will be shown varying results for the same search term. Yandex runs geo-dependent searches that only show websites from a specific region. Yandex emphasises local SEO and regionality more than Google. While both Yandex and Google function as search engines, there are some key features that differentiate the two from one another.
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